Adalya

ADALYA: A TRADITION IN INNOVATION

Adalya Tobacco is a global brand founded by a tobacco expert who was born in 1963 on a tobacco field. Graduating in 1986 with a title of Technology Engineer in Tobacco, he spent several years in the tobacco sector before venturing into managing his own cafeteria in 2004. Coincidentally, tobacco once again crossed his path in his cafeteria business, leading to the founding of the globally recognized brand, Adalya.

The café, also named Adalya, attracted enthusiasts seeking high-quality tobacco and new flavors for their hookahs. The pursuit of excellent products eventually led to the establishment of a production facility, with an existing plant being acquired in 2007. Initially, the domestic market showed great demand for their first products, but it was through exports that Adalya truly discovered new horizons and gained worldwide recognition.

From the very beginning, Adalya aspired to become a global leader, a vision that gradually materialized as the brand gained prominence in its field. In 2016, construction began on its own factory, which has been proudly producing the world’s finest hookah tobacco since 2017. This state-of-the-art facility stands as one of the largest and most advanced in the industry.

All Adalya products are crafted using carefully selected high-quality tobaccos and flavors that adhere to European Union regulations. As the largest hookah tobacco producer in Turkey and currently the second largest in the world, Adalya Tobacco has emerged as a market leader in every region where its products have been introduced. The brand’s influence initially spread throughout Europe and soon reached Asia and America.

The key to Adalya’s rapid growth in the global market lies in the unparalleled superiority of its products, coupled with its commitment to human-oriented corporate values that prioritize social solidarity. Adalya operates on the principles of total quality, employee satisfaction, and social responsibility. The company is recognized as one of the highest taxpayers and contributors to social welfare in its region.

Adalya firmly believes in the cultural values of hookah smoking in the Middle East and the Mediterranean, which symbolize unity and peace. Through the creation of brand new and universally loved flavors, Adalya strives to spread and enrich these values worldwide.

With its focus on research and development, Adalya Tobacco leads the industry with innovative new products. Following an extensive R&D period, Adalya Vape entered the electronic cigarette market in 2022. Adalya Vape quickly captured consumer attention with its exceptional flavors and stylish design. The company is confident in replicating its success in the hookah tobacco market within the electronic cigarette industry.

Driven by its ambition to become the world’s largest and most beloved hookah tobacco producer, Adalya has set its sights on expanding into the Middle East and North American markets in 2023, marking a breakthrough year for the company.

Vision:

To contribute to a more enjoyable, meaningful, peaceful, and sustainable life for everyone.

Mission:

To continually reinvent ourselves, producing superior quality, delightful flavors, and fresh benefits for our consumers and employees, thereby creating higher value.

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